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An American icon kicked its future to the curb

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Harley Davidson, that most American of American automotive companies, reported that, due to its 84% profit loss, that it's shutting the doors of its subsidiary, Buell Motorcycle Company. In this time of economic uncertainty, it is certainly understandable to try and trim the fat wherever possible, but this move will have long-term repercussions for the more than a century old Harley Davidson. The most innovative part of MoCo, Buell pushed engineering and design, while Harley, aside from its VRSC line, has stagnated, building bigger, heavier, and more and more poorly handling motorcycles. Harley might save money now, in the short term, but in the long run, they're going to die. I fear that the only thing that could have saved Harley was Erik Buell.


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